DANONE
Case Study — Danone Flux - Immersive Virtual Reality
How did SYNK influence this production?
SYNK played a central role in the creation of Danone Flux, serving as the production backbone that turned complex scientific research into an immersive VR experience. By streamlining collaboration between different disciplines, SYNK kept assets organized, maintained consistency across 2D, 3D, and 360° formats, and simplified version control so the creative teams could focus on storytelling. Its flexibility and reliability ensured that the project moved smoothly from research translation to final delivery
Behind the scenes
Danone Flux is an immersive Virtual Reality (VR) experience developed for Danone, based on the pioneering work carried out at the Danone Nutricia Research Center. The app takes users on a “Gut Voyage”—a journey inside the microbiota—making complex science accessible, engaging, and interactive.
Available on Google Play and the App Store, Flux is more than a digital tool: it is a way for Danone to connect with customers, communicate the science behind its products, and highlight its commitment to innovation in health and nutrition.
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